Technology

The popularity of the Korean foreign influencer is on the rise, but it comes with a dark side

The popularity of the Korean foreign influencer is on the rise, but it comes with a dark side

The popularity of the Korean foreign influencer is on the rise, but it comes with a dark side

If you've been scrolling through YouTube, TikTok or Instagram it would be no surprise to chance upon calming minimalist aesthetics of Korean cafe decor; pilgrimages to the locations of popular K-dramas; and even the polite decorum of Korean public transport commuters.

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